Make Cars Green Campaign

Posted on Friday 10 Oct 2008 and tagged with bridgestone, corporate, team, japan.

Formula One will show its support for the FIA’s Make Cars Green campaign by running on specially prepared green-grooved tyres at the Japanese Grand Prix (see image). Bridgestone, the global partner for the FIA’s campaign, launched the Make Cars Green tyre at a ceremony in Tokyo on Wednesday.

The initiative demonstrates that Formula One’s teams and partners are backing the Make Cars Green campaign’s goal to reduce the impact of motoring on the environment. The connections between greener motoring and Formula One will be further strengthened next year with the introduction of energy regenerating hybrid devices, one of a number of initiatives in the sport that will be increasingly relevant to the car industry and help accelerate the use of fuel-efficient technology on public roads.

FIA President Max Mosley said: “New rule changes, alongside the support for awareness-raising initiatives such as the Make Cars Green campaign, will change the face of motor sport and place it at the very heart of environmental developments in the automotive sector. The FIA is determined to ensure that future investment in motor sport will also help drive the development of technologies that will benefit the public at large.”

Bridgestone CEO Shoshi Arakawa said: “We hope that the launch of the Make Cars Green tyre will draw public attention to the many environmental initiatives in and around Formula One. Environmental preservation is at the centre of our work at the Bridgestone Group and we hope that this collaboration with the FIA will help to spread this ethos worldwide.”

The Make Cars Green campaign aims to reduce the impact of motoring on the environment in a number of ways, such as through the promotion of fuel efficient driver behaviour; the introduction of new technologies to help motorists monitor their environmental impact; the improvement of tyre design to help save energy; and by encouraging the global use of unleaded and sulphur free fuels.

As part of the campaign, the FIA has launched a public policy declaration which calls on the United Nations to adopt the first ever worldwide target for CO2 emissions in passenger cars. Make Cars Green also outlines how policy makers, industry and consumers can all play a constructive role in the development of a more ecologically sustainable means of personal mobility in the future.

The campaign was launched in New Zealand on 5 June, World Environment Day. Since then, Bridgestone has been working with FIA clubs in thirty six countries around the world to help educate drivers about eco-friendly and fuel-efficient driving techniques through the launch and distribution of the ’10 Points for Greener Motoring’ driver guide.

Full details of the Make Cars Green campaign and the FIA Declaration are available on the campaign web site: www.makecarsgreen.com.

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